Steve Jobs was a true master who developed his companies into industry leaders using the power of innovative marketing. He embraced a product driven, multi-channel strategy, with a highly recognisable ...

A new marketing campaign aims to promote plant-based diets and convince people to stop eating meat, and uses Steve Jobs' famous slogan, but it may get pushback from Apple. Eat Differently, a newly ...

Opinions expressed by Entrepreneur contributors are their own. Take a look at any ranking of the world’s leading brands, and one name appears toward the top of that list every single time: Steve Jobs’ ...

Ken Segall worked in advertising with Steve Jobs for more than a dozen years. Now he'd like CEO Tim Cook to Think Different about marketing. Photo: Doug Schneider Photography Quick, what’s the ...

On the fifth anniversary of Steve Jobs’ death, I published a piece about what made him an exceptional business leader. Five years later, it’s now a full decade since his passing, and the occasion ...

Despite record sales during the fiscal quarter leading up to Christmas, Apple?s stock dipped after CEO Steve Jobs announced that he would be taking another medical leave of absence. Does this ...