Not all news needs to be sexy, but the framing does. Southwest turns a structural policy shift into a playful, self-aware brand moment.

Unfortunately, things have already changed for many frequent Southwest customers. The airline recently announced that it will ...

There is growing online speculation that the Texas-based carrier could be setting its sights on an expansion into transatlantic markets, although its initial route options would be limited by the ...

Southwest Airlines instituted its new bag policy that was previously announced in March. "For reservations booked and ...

Say it ain’t so. Southwest Airlines has gone to the dark side with charging $3 to check bags at the curb. View From The Wing ...