Also at CES was Chamelo's Chief Brand Officer, former New York Knicks player and two-time NBA All-Star Stephon Marbury. Unlike some other celebrity endorsements or collaborations,

The near-eye display is supported on both prescription lenses and if no lens is used at all. The displayed information isn’t visible to other people and can be controlled using either voice commands, frame interface controls, or a ring that features a built-in trackpad.

Halliday's AI-equipped smart glasses offer a way to view information discreetly, by hiding a tiny screen that only the wearer can see.

The problem with a lot of smart glasses and headsets is that it isn’t always designed with users with prescription glasses in mind. Halliday is challenging that narrative with its new smart glasses that the company unveiled at CES 2025.