The SWAC has reached a new multi-year media rights agreement that will keep league football and basketball games on ESPN ...

BIRMINGHAM, Ala. (AP) — The Southwestern Athletic Conference has reached a new multi-year media rights agreement that will keep league football and basketball games on ESPN networks through the ...

ESPN is staying in the SWAC business for the foreseeable future. The Southwestern Athletic Conference (SWAC) and ESPN have ...

FAMU football’s two-decade-long battles with the NCAA’s APR could soon be in the rearview, with the help of SWAC Commissioner ...

ESPN and the SWAC announced a multi-year media rights extension at Media Day, extending into the 2030-2031 school year.

ESPN inks a multi-year deal with the Southwestern Athletic Conference, expanding SWAC football and basketball coverage across ...

The SWAC and ESPN have announced a new media rights deal that includes an extension of the Celebration Bowl and MEAC/SWAC ...

Florida A&M football is predicted to finish fourth in the SWAC East division for the 2026 season. The Rattlers are coming off their first losing season in nearly a decade and have a new head coach, ...

The SWAC and ESPN have announced a new multi-year media rights agreement, which will now run through the 2030-31 season.

Prairie View A&M and Alabama State headline our HBCU Legends Advanced Analytics' 2026 SWAC predicted order of finish.

HOUSTON -- The Southwestern Athletic Conference gathers on Wednesday at the Sheraton Birmingham to kick off the HBCU football season at its 2026 Football Media Day. Coaches, athletic directors and ...