At one point in time, getting your nails done meant choosing between two shapes: square and round. These days however, it’s almost overwhelming how many options there are, but experimenting is the ...

If you haven’t tried squoval nails yet…why? We know tastes don’t differ just when it comes to nail length. Opinions also differ when it comes to nail shape. Some know exactly what they want when they ...

Sharp, sophisticated and surprisingly low-maintenance, here’s all of the square nail ideas you need to inspire your new year manicure.

Photographed by Naima Green for W Magazine V4 Originals, 2020 An Instagram-worthy manicure may end with a swift coat of polish, but it starts with having a solid nail shape. And just like knowing your ...

While states are moving through phases of reopening, some beauty businesses still remain unopened, including nail salons. Nail lovers continue to be tasked with their own gel reups, polish changes, ...

If you get confused the minute you sit down in your manicurist's chair – know that you're not alone. From the different kinds of manicure available (what is BIAB anyway?!) to the best nail art ...