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This as-told-to essay is based on a conversation with Jarrell Chalmers, a 31-year-old marketing consultant in San Juan, Puerto Rico. The following has been edited for length and clarity.

My company, 787 Coffee, was born in Puerto Rico and we started as a coffee farm ... tap into universal emotions, understand our brand DNA and what we stand for, and create experiences that ...

Buddies Coffee co-owner Rachel Nieves, a Puerto Rican native New Yorker, posted her video on Tuesday, sharing her shock over ...