Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

Perceiving something – anything – in your surroundings is to become aware of what your senses are detecting. Today, Columbia University neuroscientists identify, for the first time, brain-cell ...

The basic mechanics of how we see color sounds simple enough—light hits an object and bounces into our eye. Then, our brain processes that information. But how we perceive color is much more ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

Bevil Conway, an artist and neuroscience researcher at the National Institutes of Health, is crazy about color. He particularly loves watercolors made by the company Holbein. “They have really nice ...

Using adaptive optics, scientists have identified elusive retinal ganglion cells in the eye's fovea that could explain how humans see red, green, blue, and yellow. Scientists have long wondered how ...