Lionel Messi's move from Nike to Adidas in 2006 became one of the biggest turning points in sports marketing. A reported ...

This video reviews the Adidas F50 Elite soccer shoes from the perspective of a professional soccer player. It focuses less on marketing terms and more on how the shoes actually feel during real use on ...

Lionel Messi and Argentina are set to play their first 2026 World Cup match against Algeria. The match is scheduled for Tuesday, June 16, at 9 p.m. ET. Fans can shop for Messi-branded apparel and ...

The record for most goals (13) in one World Cup has stood since 1958. It seemed unreachable, but could now be at risk ...

The style is dubbed the El Último Tango.

Celebrating Messi's last dance on the biggest stage of them all. Four years ago in Qatar, Lionel Messi found the perfect ending. He lifted the World Cup, filled the final empty slot in his trophy ...

© Getty ImagesCristiano Ronaldo (left), Casemiro (center), and Lionel Messi (right) According to transfer expert Fabrizio Romano: “Inter Miami complete deal to ...

Among four key soccer tournaments on the international stage, Nike took 64.7 of the goals scored, beating out Adidas at 20.9 ...

The Argentine superstar is one of just four athletes to have joined the three-comma club while still active in their sports—and is one of two new billionaires competing at this year’s World Cup.

Lionel Messi will be on the big stage with Ronaldo and Neymar one final time Todd Kirkland / Getty Images For three generational stars, this World Cup is likely to be a swansong. Lionel Messi, Neymar ...

KANSAS CITY, MO — Lionel Messi became the first man ever to play in six World Cup tournaments, starting for Argentina against Algeria on June 16. Messi, considered one of the greatest soccer players ...