The Advertising Research Foundation (ARF) this morning began informing its member that Scott McDonald is retiring as CEO of the 90-year-old advertising trade association and that an executive search ...

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...

After two years of tweaks to its value menu, McDonald’s has a new strategy: keep it simple. The fast-food giant’s budget-focused McValue menu will have 10 items that each cost under $3 starting April ...

McDonald’s has teamed up with Netflix for a special “KPop Demon Hunters” collaboration. On March 24 local time, McDonald’s announced the launch of two “KPop Demon Hunters”-themed adult meals that will ...

McDonald’s is planning to offer cheap menu items going for $3 or less in a bid to win back low-income customers feeling the sting of inflation, sources told The Post. They said that starting in April, ...

McDonald's and Burger King have a major beef — and not the kind sold in their restaurants. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. The food ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A McDonald’s advertising campaign in Germany in which digital ...

McDonald's reported quarterly earnings and revenue that topped analysts' expectations as its value push wins back customers. Buzzy promotions — like its Grinch Meal and Monopoly promotion — have ...

Profits were up as the fast-food giant focused on price-conscious customers. But the company said it would cut back on financial support for franchisees. By Julie Creswell McDonald’s bet on value meal ...

McDonald’s has kicked off 2026 with a shake-up plan to bring in nostalgia, technology and boost customer loyalty while adapting to changing consumer habits while focusing on value leadership and ...

McDonald’s has pushed back against claims in a class action lawsuit that the company misled customers by advertising the McRib as a rib meat sandwich when its patty allegedly comes from other pork ...