Influencer marketing in 2026 is entering a more honest, strategic era. As audiences grow increasingly skeptical of super‑polished aesthetics and AI generated content, the influencer marketing trends ...

Another trend in creative marketing is the focus on immersive experiences that engage consumers on a personal level. Brands are increasingly organizing events or campaigns that invite participation ...

Compartés reports the heart-shaped chocolate box remains a beloved Valentine's Day gift due to its emotional significance and ...

By 2030, personal AI agents will mediate virtually all consumer interactions. These agents will do more than recommend ...

DemandScience says that Marketing is caught in something called a Marketing Data Mirage. What is it, and why is it a challenge for Marketers?

Green House, a frontline marketing agency with 22 years of experience driving growth in conversion channels across beverage and CPG, has distilled these three predictions for the year ahead.

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

From the expanding CMO role to the need to banish the term ‘high performing’, it’s been a busy week. Here is my take.

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.