Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Data sovereignty is becoming increasingly unavoidable for any organization that manages sensitive or privileged information ...

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

On January 25th, the finals of the 3rd China's Innovation Challenge on Artificial Intelligence Application Scene (CICAS) ...

Africa’s digital transformation is gaining momentum, particularly in markets such as South Africa, Kenya, Nigeria and Egypt.

The crypto market is entering the second half of January with real heat on the tape. Global market capitalization has been ...

The technological disparity between institutional high-frequency trading firms and retail aggregators has historically been ...

Although a comprehensive national AI law was once anticipated in 2024, China has instead moved towards a patchwork of ...

As ecommerce platforms continue to automate, the role of data is expanding beyond reporting. AI-driven systems do not simply ...

As Carrier Connect Data Solutions continues to consolidate essential digital infrastructure, it stands at the intersection of ...

Yokogawa Electric Corporation announced that it has increased its strategic investment in Semantum Oy, a Finnish company that ...