Businesses spend heavily to secure the spot on your social media feed, and that investment has to be recouped.

Advertising firm Omnicom on Tuesday posted a 4% rise in third-quarter revenue, helped by continued growth in its media and ...

Meta announced on Wednesday that data collected from user interactions with its AI products will soon be used to sell targeted ads across its social media platforms. The company will update its ...

New survey data shows ads for prescription drugs influence a significant number of Seattle-area adults, FYI Guy writes.

American Express on Monday introduced "Amex Ads," a digital advertising platform designed by the financial company to connect brands with its more than 34 million U.S. consumer cardmembers using the ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

American Express has officially entered the digital advertising space with the launch of Amex Ads, a new media network powered by the company’s robust first-party data from 34 million U.S. cardholders ...

What do pause-button holidays, hyperlocal toilet paper targeting and warnings to ‘respect the viewer’ tell us about the future of CTV? Dan Botten, The Drum’s head of research & insight, sat down with ...

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said. Testifying at a ...