Political strategist Chris Bruni-Lowe claims in a new book that eight words hold the key to electoral success.

The campaign featured slogans like “Never again, until next year” and “Never again, see you next year,” intended to reflect the exhaustion and perseverance of marathon runners.

Many are highly doubtful. The point is that the story of Barack Obama being on the "down low" never reached such a critical mass that the campaign felt that a public refutation was warranted.

But what about Barack Obama in 2008? ’Change you can believe in' and later, ‘Yes we can,’ a slogan inspired by the Spanish version, Sí se puede, used by the United Farmer Workers of America.

As former President Barack Obama shared the stage with Vice President Kamala Harris on Thursday in Clarkston, Ga., she led the crowd in a chant of “Yes, we can,” his 2008 campaign slogan ...

Abon'go Malik Obama, the half-brother for former President Barack Obama, stole the spotlight from his relative by revealing Wednesday that he would once again be voting for Donald Trump in November.

'Yes she can': Barack Obama tweaks 2008 campaign slogan to back Kamala Harris at DNC Former President Obama, greeted with rapturous applause and cheers at the packed arena during the party's ...

Speaking on the second night of the Democratic National Convention, Obama praised Vice President Kamala Harris’ record and work ethic in his speech. He criticized former President Donald Trump ...

Barack Obama will hail Kamala Harris as the future of the Democratic Party on Tuesday as she is formally crowned its presidential nominee after a roller-coaster ride in US campaign politics.

It's the contagious power of hope." The opening message was a callback to the campaign slogan that defined Barack Obama 's White House run in 2008 when he became the first Black man elected president.

President Biden appeared to freeze up on stage and had to be led off by Barack Obama at the conclusion of a star-studded campaign fundraiser in Los Angeles Saturday night.

10 years after Barack Obama’s ‘yes we tan!’ moment, Hollywood is catching up, with Donald Glover, Tom Hiddleston and Gwyneth Paltrow’s hubbie Brad Falchuk all bravely going beige on the ...