Chair Allan Leighton says lower prices and an improved online service are attracting more shoppers Asda has heralded its first trading growth in more than two years as the supermarket’s boss said it ...

Asda is back in positive sales growth for the first time in two years. Does that mean the retailer is finally turning a corner in Allan Leighton’s turnaround plan?

George at Asda has shifted its marketing message from one focused solely on affordability to one that reframes George as a destination where style and value exist together. In the brand’s biggest ...

So far, 2026 has been a great year for shoppers with a sweet tooth. And it seems as though they’re not the only ones embracing nostalgia. Asda has officially relaunched Puffin bars – its own-brand ...

A new player has entered the game, as the battle for the independent convenience market continues to heat up. Last week, Asda announced a new wholesale supply model for independent retailers, after ...