By Nupur Anand NEW YORK -Apple is in talks with Barclays to replace Goldman Sachs as the tech giant's credit card partner, said two sources familiar with the matter, as the Wall Street giant steps back from its consumer finance ambitions.

Apple’s ongoing search for a new credit card partner has drawn significant attention in financial circles, not just for its implications for the tech giant, but also for what it reveals about shifting priorities within Wall Street.

Goldman Sachs’ CEO confirmed on a recent earnings call that the institution’s Apple Card partnership could end sooner than planned.