"That's quite a marketing slogan," Apple exec Greg Joswiak quipped before CEO John Ternus outlined Apple's approach to AI listening features.

Apple will slowly but surely change as new CEO John Ternus settles into his role, and according to Bloomberg’s Mark Gurman, those changes will include the return of the dedicated Genius Bar at Apple Stores.

Bloomberg's Mark Gurman said there are two gaming controllers in the works.

Apple September 2026 event: iPhone 18 Pro, iPhone Duo, and more This story is part of our complete Apple event coverage Updated less than 54 seconds ago The A20 Pro has entered the chat, and the M5 Max is taking notes.

Apple Inc.'s new always-listening artificial intelligence features for the Apple Watch Series 12 and Ultra 4 could put eavesdropping laws to the test, according to legal experts.

As it turns out, there's a niche group of people who still buy wired earbuds, like EarPods. Remember Apple's wired earbuds that used to come in the box with an iPhone? While using them now might seem like nothing more than nostalgia, there are a few reasons to prefer EarPods over AirPods.

Apple is planning a major retail refresh that brings back dedicated Genius Bars, reorganizes pickup and Today at Apple areas, and removes the giant video walls found in many stores.

The $129 AirPods 5 have active noise cancellation and live translation. Do you really need to splurge on the AirPods Pro 3?

Recently made the switch from Spotify or another music streamer to Apple Music? Here's how to make sure all your personal playlists make the journey with you.