"That's quite a marketing slogan," Apple exec Greg Joswiak quipped before CEO John Ternus outlined Apple's approach to AI listening features.

Apple has officially launched a foldable iPhone, and to no one’s surprise, it’s the most expensive iPhone yet. Wirecutter was on the ground in Cupertino to report on Apple’s annual product launch event on September 9, where the company also announced a revamped iPhone 18 Pro, plus new Apple Watches and AirPods.

The company’s September event introduced Apple’s first ever foldable iPhone, along with new iPhone 18 Pro models, updates to the Apple Watch, some AirPods, and more advances to Siri AI.

Apple unveiled the iPhone 18 Pro and Pro Max at its launch event. Prices start at $100 more than the previous models.

Sci once built tube-amp iPod docks and turned old iPods into drum machines. Modders today are still adding Bluetooth, flash storage, and new firmware.Slug: looking-back-ipod-diy-projects-hacks

The Apple iPhone 18 Pro Max is a tough challenger to Samsung's capable Galaxy S26 Ultra. These two powerful phones are among the best you can buy, but which is the best one for you? We have the details you need.

The Series 11 still holds its own in the Apple Watch lineup, but if you’re on a Series 10 or older, the HRV improvement and the Readiness feature are worth the upgrade. The preorder for the Apple Watch Series 12 at Amazon is open now for anyone who wants it as soon as it ships on Sept. 18.