Arnold Hur, Chief Operating Officer of Gen.G Esports, has predicted the end of the franchise and partnership era in esports.

Microsoft is refocusing its gaming devision on Xbox. “Xbox needs to be our identity…” Xbox CEO Asha Sharma, who took ...

The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer ...

Fernando Machado has been named chief brand officer of Chipotle Mexican Grill, effective June 1. He is tasked with leading ...

Xbox has dropped its 'Microsoft Gaming' label, returning to the Xbox brand under new CEO Asha Sharma, while reversing last year’s steep Game Pass Ultimate price hike from $29.99 to $22.99. The move ...

Microsoft is rolling out major quality-of-life improvements to Windows updates, including extended pause options and clearer restart controls, while also rebranding its gaming division back to Xbox ...

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