Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

No Siri data has ever been used for marketing purposes or sold to a third-party company for any reason, Apple said today in response to

Apple on Thursday said that it never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose.

Apple says that data collected by Siri has never been sold to advertisers or used to build a marketing profile of its users. Instead, the company argues that its virtual assistant has been “engineered to protect user privacy from the beginning.