Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to ...

PPC advertisers are seeing their long-term investments lose steam, traffic, and income. Five PPC tips for advertisers and internet marketing specialists. This raises a dilemma for pay-per-click ...

As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve as immediate strategic insights. The world is now starting to open back up and we ...

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising ...

June 19 saw Alphabet’s annual shareholder meeting take place in Sunnyvale, California. With protestors on the streets outside and a number of progressive policies being tabled and ultimately voted ...

Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential for digital marketers to establish their ...

Have you ever counted the number of premature obituaries you’ve read for email? The platform has taken some flak in recent years, but as a method for communicating with consumers it’s stronger and ...

According to Hochman Consultants (2017), the average cost of pay-per-click (PPC) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider ...

Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other. Since the rise of the term content marketing, perhaps ...

Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your ...

From awareness of your brand or business via social media, to influencer recommendations, all customers generally need incentives to purchase. This makes aligning your content strategy with your sales ...

"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples. Google is always looking for the best ways to ...