Target is rebuilding its creator commerce strategy after winding down a previous affiliate program that frustrated some partners, introducing two new programs designed to separate everyday ...

April’s independent creator rankings delivered a full reshuffling. @trending_ttok reclaimed the top position it last held in February, @be.lush dropped sharply from a March record, and six accounts ...

Social media marketing agency SocialChain has appointed Sophie Berman as Head of Influencer, placing her in charge of the integrated social agency’s CreatorChain offering as parent company Brave Bison ...

Brands are consolidating their creator budgets under fewer agencies, demanding a single point of contact for organic campaigns, paid amplification, and TikTok Shop. Alessandro Bogliari, co-founder and ...

Kick has emerged as the leading live-streaming platform across the Middle East and North Africa (MENA), capturing 81.4% of ...

NewGen has launched Multiple, an AI platform designed to help enterprise brands manage creator campaigns with greater speed, ...

Social commerce does not have a neutral room. Major gatherings in the space are sponsored by agencies, built around platforms ...

Made By All (MBA), a Los Angeles-based digital management company, has launched Made By Us Studios (MBU), a premium content ...

The Team has acquired Provisions Golf, a boutique creator agency representing professional golfer Grant Horvat and golf ...

TikTok unveiled a new global business positioning, " Watch it. Love it. Want it .", at OMR Festival in Hamburg this week, ...