Why pay thousands to watch a country’s team play football when you can spend the money on a trip to see the country itself?

Contagious has unveiled its 2026 Pioneers list which shines a light on the agencies setting creative standards. As Contagious ...

The ads we remember most fondly are perhaps the ones with no tech, just dialogue and humour. Many of us are sick to the back ...

Medieval carnivals were essentially licensed periods of rule-breaking. The normal social order got turned upside down, ...

But we can't make ads like we used to. Clients won't buy them: too risky, the media agency doesn't understand them and Mark ...

The case for giving Cindy Rose (below) a pay raise — rejected by a quarter of WPP shareholders — matters because of the divisions we now see within and between ad agency holding groups. What happened ...

Lola seems to go its own (very) sweet way whoever owns it: now it's Omnicom following its takeover of IPG and former Lola ...

The World Cup build-up is underway, and Adidas is going all-out to drive excitement with a five-minute spot featuring an ...

Here are two unexpected takes on football culture from across the Atlantic, where Dove and Nescafe have muscled in on the ...

It's going to be World Cup assault and battery over the summer as the United States tackles the beautiful game in its ...

By Sascha Kunze. HP Printed billboard I miss the days of a simple brief. Figure out one's strength and then build on it and ...