New CEO Dave Lewis is enacting a turnaround of the struggling spirits business, and has indicated there is ‘much to do’ in North America in particular.

Starting off in FMCG with Unilever Roy gravitated to combine his marketing skills with his passion for sport and has been ...

While the role for artificial intelligence in marketing remains up for debate, data suggests a significant proportion of marketers are already using AI to optimise everything from campaign creative to ...

Coca-Cola Great Britain is launching a £5m campaign to promote a packaging redesign that will see its red colour appear across its original and zero sugar variants. The redesign will see Coca-Cola ...

Is training helping to deliver much-needed rigour to marketing, or is it resulting in formulaic thinking and a lack of ...

Confectionary brand McVitie’s is over 180 years old, and remains the market leader for biscuits in the UK. Its range of products, such as Chocolate Digestives, Jaffa Cakes and Rich Teas, dominate the ...

The Marketing Week Awards 2024 winners have been announced! Our in-person ceremony at The Londoner Hotel on 07 November 2024 saw the announcements of the winners of this year’s Marketing Week Awards.

Next has announced that its group marketing director is set to retire after 40 years with the company. Jane Shields, who holds the role of group sales, marketing and HR director, will retire from the ...

Thirty future marketing leaders will take part in this year’s Scholarship, which aims to help people develop the skills they ...

Influencer marketing has moved beyond reach. Today, leading UK & European brands integrate it across PR, paid media and ...

If finance questions marketers’ motivation, understanding and discipline (MUD), greater accountability is possible by ...

The combined value of the world’s top 100 brands has hit a record $13.1tn, as AI and media platforms reshape consumer ...