Gap saw comparable sales, an important measure of retail health, rise 7% year over year to $951 million for the fiscal Q3 period ended Nov. 1, according to an earnings statement from parent Gap Inc.

Super Bowl LX saw the Seattle Seahawks control the field to trounce the New England Patriots 29-13, a result lacking the dynamism from the teams’ last championship showdown over a decade ago. Viewers ...

Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google ...

A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused ...

As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.

The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with ...

A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and ...

Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of ...

The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.

Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group ...

CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance ...

The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled ...