Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Visa has dropped its latest campaign starring Blackpink’s Jennie Kim, sending fans and Blinks across the APAC region into a ...

Glade, the home fragrance brand under SC Johnson, has stepped into the world of pop culture with a regional collaboration ...

Nongshim has named K-pop sensation aespa as the first-ever global brand ambassador for Shin Ramyun, signalling an ambitious ...

OpenAI is making ChatGPT a little more social. The company has begun rolling out group chats, letting users bring friends, ...

Mary Grace Café, a popular Filipino bakery and café chain, is marking its thirtieth year with a milestone that redefines its ...

Travel platform Klook has partnered with local animal welfare group SOSD and McCann Worldgroup Singapore to launch “Singapore ...

American luxury brand Coach is rethinking retail and hospitality to engage Gen Z, transforming traditional shopping into ...

Actor David Corenswet has taken Singapore’s “high life” literally, swapping film sets for treetops and wind tunnels in a new video collaboration with the Singapore Tourism Board (STB).

Hyper-personalisation has moved from an emerging tactic to the baseline of modern marketing. Today, we have behavioural ...

Singapore’s National Water Agency, PUB, has teamed up with Splash Productions for the second year running to urge ...

Masculinity in Asia is undergoing one of its biggest shifts in decades, according to a new report by VIRTUE Asia.