The city-specific campaign across Delhi, Mumbai and Bengaluru uses local monsoon insights and towel-inspired outdoor formats ...
The agency will lead HealthOK’s creative mandate across digital and mainline platforms, with a focus on awareness and ...
Prior to her appointment as the Chief Marketing Customer Officer, Malhan served as the Chief Marketing, Customer and Impact ...
Conceptualised by Ogilvy, the new TVC revisits Pulsar’s 2001 launch campaign to introduce the all-new Pulsar 150 ...
The fifth edition of the DS Group brand’s Maharashtra celebrations uses a digital Mushak-led experience to let devotees make personalised Arpan to Bappa ...
Conceptualised by WillBe Done, the campaign is being rolled out across television, digital, social and retail touchpoints ...
Cola-PepsiCo duopoly as regional flavours, health and quick commerce reshape the market?
As Pulsar completes 25 years, Bajaj Auto’s President, Marketing, Sumeet Narang discusses the brand’s thrill-led identity, its ...
Wimbledon, FIFA and F1 are expanding beyond the field into culture, creators and digital fandom, changing how global sports ...
Chhavi Dhawan, Marketing and Communications Manager, ibis India (Accor) writes on the most real kind of brand-building in the ...
The campaign brings together five regional art forms and their practitioners for a Ganesh Chaturthi series, alongside an ASMR ...
The campaign uses the spirit of new beginnings to spotlight talent, dreams and the possibilities that inclusion can create ...
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