New generation, new buzzwords—but is the consumer truly evolving, or is marketing simply recycling the same insights and ...

The refreshed identity will be rolled out across all customer and stakeholder touchpoints, including project sites, marketing ...

The Veeba founder believes consumers are getting smarter, labels are getting scrutiny, and food brands can no longer rely on ...

The new Indian consumer is harder to impress and quicker to move on. Brands now have to balance aspiration with credibility ...

Century Real Estate’s Vikas Nair reveals how high salaries and post-pandemic lifestyle shifts drive Bangalore’s young techies ...

Ravikant Banka is the Founder & CEO of Eggfirst, an award winning, specialist rural advertising agency crafting national rural brands via mainstream advertising and digital marketing.

The platform leverages advanced auto-reframing technology trained on more than five years of viewer behaviour, content ...

The campaign featuring Arjun Kapoor and Anshula Kapoor introduces KFC's Buy One Get One bucket offer, available every Friday ...

The partnership will see BTG retain its founders, team and creative independence while gaining access to capital and ...

The former Essence, Omnicom Media Group and Mindshare executive joins the founding leadership team to strengthen the ...

Previusly, Bakshi has held leadership positions at Zee Entertainment, Reliance Entertainment and Warner Bros. Discovery.

The new platform uses AI-driven recommendations, lighting simulation and regional palettes to help consumers visualise ...