In early August, an anonymous site owner testing Cloudflare's new AI controls posted something strange to the technical SEO forum r/TechSEO, in a report later covered by Search Engine Journal. He had ...

AI referral traffic accounts for just 1.04% of website visits but converts leads into customers at 9.1 times the rate of traditional organic traffic, according to exclusive data from an audit by ...

Red Rooster has put its media account out to pitch, continuing change in the fast food restaurant’s advertising contracts, AdNews can reveal. At least four agencies are in the review. The incumbent is ...

Ask an AI model to recommend a cruise line and it says Royal Caribbean more than any other brand in the defined category set. Ask the same model what a Royal Caribbean cruise costs and it won't tell ...

Media agency forward bookings indicate the advertising market is picking up pace, according to industry analysts. They advise to stay agile and lock in media placing as the industry surges toward the ...

News Corp chief financial officer Lavanya Chandrashekar has pointed to a culture of curiosity and restlessness as a key competitive advantage, telling investors the business shows no signs of ...

About a year after someone I know was made redundant, we finally caught up for a coffee. I asked how they'd been. And they told me, quite matter of fact, that almost nobody had reached out. Not in the ...

Ryvalmedia has appointed Sam Cousins its first national head of strategy and product, effective immediately. Cousins joins from WPP's Wavemaker, where she was chief strategy officer. She has also held ...

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Omnicom Media has been named global media agency of record for technology and consulting company IBM following a competitive review. The appointment includes media planning and buying responsibilities ...

Omnicom Media has formed a dedicated business transformation team to accelerate integration across its agencies, appointing Geoff Clarke to the newly created role of managing director, business ...

Buy now, pay later service Afterpay has renewed and expanded its advertising partnership with ON THE HOUSE, a social out-of-home (SOOH) advertising network. The renewal coincides with ON THE HOUSE's ...