Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

Dive into AdExchanger's Prebid adapter coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

All of Cadent's SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington ...

Dive into AdExchanger's Krissah Thompson coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Will Lewis coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after ...

The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining ...

To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.

Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

Dive into AdExchanger's seller agent coverage for the latest updates, expert opinions, and analysis shaping the future of ...