Rosaprima roses meet Floraprima flowers in a study of color, form, and texture, showing how contrast can transform an ...

Last year, the AIPH Annual Congress took place in Ghent, Belgium, close to home for me. This year, that same international ...

My daughter and I absolutely love the Netherlands. As a florist, the Netherlands is a country where I would love to live. It combines everything I love: working with flowers, spending time with dear ...

Mosses, grasses, and ferns make it appear as though the building has been gradually reclaimed by its surroundings.

The second shift Van der Vliet flags is on the demand side, and it carries the sharpest commercial edge: sustainability, transparency, longer vase life, lower footprints, and efficient logistics are ...

A financial reserve is not unproductive money either. It gives the company time. It can help the business survive a weak ...

It means starting with the market and the customer, rather than with the product alone. By understanding who you want to ...

There’s nothing like a vertical garden overflowing with lush plants! Vertical gardening is one of today’s top trends, and the good news for design lovers is that there’s a solution for every budget.

In 1996, a small group of Kenyan flower growers and exporters came together around an idea that, at the time, seemed rather too ambitious to achieve. They realized that Kenya's fast-developing flower ...

A rose can be red, pink, white, yellow, or any of the colors found naturally in the flower. But what happens when a customer wants something completely different? A specific shade, a particular design ...

Larkspur is the July birth flower, one of the tallest spikes a florist can put in an arrangement, and the subject of a naming muddle that runs right through the trade. Larkspur and delphinium are used ...

The cosmos flower is one of those plants that gets underrated because it is easy. It germinates in a week, it flowers from midsummer until the first frost, and it does not need feeding. Gardeners love ...