The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery. Its latest effort is notably smaller in scope and notably harder to argue with. The ad tech company is ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

The ink was barely dry on Publicis Groupe’s deal to acquire LiveRamp before marketers started calling their partners and consultants. Not to make decisions — most aren’t there yet. Just to ask ...

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

The Economist is testing new ways of structuring content to be read solely by agents as AI engines increasingly surface and summarize news. For now, the subscription publisher is experimenting with ...

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Agency trading desks spent a ...

Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people how to cook, where to eat and what the ingredients actually ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Every year, the advertising industry takes over a small ...

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV ...

Publishers have finally won the right to keep their articles out of Google’s AI search results. The harder question now is whether that right is usable when the system keeps them opted in by default, ...

Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat. The PepsiCo-owned snack brand is hosting ...