Awarded the MEA Agency of the Year Award at The Gerety Awards, MullenLowe MENA has also made the shortlist across several ...

Harrods is extending their partnership with Fashion Trust Arabia (FTA), celebrating culture and localisation for the modern ...

Sunset Hospitality Group's Iliana Orietta shares her toolkit for hospitality marketing in the Middle East's summer season.

The contextual advertising company's AI, Liz, allows Seedtag clients to target marketing through consumers interests, ...

Every month, Campaign Middle East selects a collection of Work for its print issue. These are the picks from May. Every month ...

Al Masaood Automobiles’ Delia Sandu explains why the best marketing is no longer an either/or between brand and performance.

Hikaya's Huzefa Siamwala explains why the era of 'frictionless everything' must evolve to include transparent, respectful ...

WPP Media Open Intelligence understands and predicts audience behaviour and marketing performance, and will be rolled out ...

JD Sports and adidas launch a nostalgic, culture-first campaign connecting with Middle East youth through local storytelling.

IPN's Claire Lawson shares why smarter content, not more content, is the right answer for PR in a nation as digital-first as the UAE.

The adidas campaign, anchored in a cinematic short film, captures the emotional pulse of Al Ahly FC’s journey to the FIFA ...

Hessa Al Sudairy returns to Publicis Communications KSA with more than 15 years of experience in Saudi Arabia and the wider ...