Parker Smith serves as CEO of Yee Yee Apparel, while his older brothers Granger and Tyler Smith are the co-founders. Most impressive about this brand is that it is built by country boys. “It was a lot ...

Opinions expressed by Entrepreneur contributors are their own. They say everything is in a name. It’s hard to argue with that when you look at how Kleenex and Xerox have forever changed what we used ...