There are a "gazillion" ways to test landing pages that increase conversions, Amber writes. She tells us about a multivariate test that allows marketers to add in a piece of code to a landing page ...

Personalized landing pages don’t have to mean endless variants. See how dynamic content can scale intent-driven experiences efficiently.

Achieve fast gains – think: sales, higher profitability, stronger campaign results – by increasing your landing page conversion rates.

Video optimization leads to considerable increase in landing page conversions and additional traffic and product discovery channels.

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can ...