And the best social media metrics aren’t based on social media goals – they’re based on business goals, with the social media programs aligning underneath. For example, a company’s business goal may ...

Startup Source Metrics is announcing a new feature to its social marketing tools today, which it's calling the Social Media Inbox. The idea of a new social network listening tool may not set ...

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

Google’s Avinash Kaushik outlines his recommended approach to measuring social media performance. Sprout Social and Radian 6. For stations that find free social media analytics tools to be lacking, ...

But when measuring social media, most rely on fluffy metrics, such as "new followers" and "increased brand awareness." Only 1 in 3 marketers can measure the ROI of their social media efforts, ...

Follower Count and Growth Awareness Metrics Return on Investment and Impact Metrics Engagement Metrics Metrics and Analytics are Important Being a great Michigan Tech social media admin (SMA) involves ...

Numerous metrics are associated with websites, blogs and social media: visits and unique visitors, page views and pages per visit, time on site, bounce rate, return visitors.

Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the communication channels involved requires a brand new approach.

This decision making has become much more sophisticated and scientific based on social media metrics. Take these Winter Olympics.

Social Media - Two schools of thought dominate the social media analysis landscape. Unfortunately, organizations that subscribe to either often end up with misleading data.