The value of positive customer support interactions is enormous for most businesses. Brands that do social support well see a 6.7% increase in year over year revenue per contact, and those that don’t ...

Winning a company as a customer isn’t enough anymore. The future of B2B is in building lasting relationships with as many end users as possible to generate repeat business beyond renewal and upselling ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Buyer's remorse leads not just to chargebacks, returns, and negative reviews but also churn. When a client slips away with feelings of regret, you won't see the consequences just in your profit and ...

SAN RAMON, Calif.--(BUSINESS WIRE)--MaxIQ, the first AI-powered Customer Journey Management platform designed to maximize customer lifetime value, today announced it has raised $7.8 million in funding ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

With 40,000 Google searches a second, and 465,000 tweets a minute, it’s challenging to market online at the best of times. In financial services, disruptors such as open banking, GDPR and mobile ...

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

As organizations implement more AI-driven decision making, they would benefit by rethinking measures of commercial performance. These include, but are not limited to, real-time and forward-looking ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...