There was once a time when those who wanted smooth hair had to literally iron it out. Now there are tools and technologies specifically designed to straighten strands instantly. Among the most popular ...

Add Yahoo as a preferred source to see more of our stories on Google. Arce tells Yahoo Life that she first started offering Brazilian blowouts to her clients in 2010. “It had no harsh chemicals. It ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Salon keratin treatments are unrivaled in their ability to smooth and ...

This Feb. 3, 2011 photo shows Adriana Guedes as she has her hair straightened by hair dresser Tania Machado at a salon in Ipanema, Rio de Janeiro, Brazil. Upscale salons in Ipanema, the Rio beachside ...

The long-standing dominance of the Japanese thermal-conditioning hair-straightening method in New York’s salons has been challenged lately by a Brazilian treatment that costs up to $600 and is ...

Who of us don't want a big, bouncy blow dry a la Kate Middleton? While most of us can't afford the Duchess' personal hairdresser to tame our tresses daily, it doesn't mean we're not deserving of some ...

Keratin blowdries: what would we do without them? Though they're nothing new, they've been transforming our locks for years. Since you clicked on this article, I'm going to go ahead and assume that ...

Keratin treatments make thick or frizzy hair smoother and more manageable without affecting its natural structure. Brazilian Blowouts provide straight, sleek hair using an amino acid formula that ...