Tim Cook, Apple

Cook says Apple wasn't first with AI, but will be the best
Ahead of it rolling out to users, Tim Cook says that Apple Intelligence is already changing lives — including his own.
The 4 words Tim Cook uses to defend Apple's late AI start
The Cupertino, California-based tech giant unveiled its AI initiative, Apple Intelligence, this past June. While OpenAI launched its popular generative AI chatbot ChatGPT in late 2022 — followed by Google ( GOOGL ), Microsoft ( MSFT ), and Meta’s ( META) flurry of chatbots, custom AI chips, and AI software features — Apple stayed quiet.
3 things Apple's Tim Cook learned from working with Steve Jobs
Apple CEO Tim Cook said he continues to apply Steve Jobs' leadership lessons, including hiring people that challenge him.
Tim Cook on Why Apple’s Huge Bets Will Pay Off
The CEO of the world’s most valuable company led two of the biggest product launches of his tenure this year—and believes they will be as life-changing for the rest of us as they are for him.
This is Tim Cook’s four word defence for Apple’s late entry into the AI race
Tim Cook defends Apple’s late entry into AI, emphasizing the company's focus on quality over speed with the phrase "Not first, but best."
Tim Cook Defends Apple’s Late Entry Into AI Race: 'Not First, But Best..'
While some critics argue that Apple has fallen behind in the AI race, Tim Cook’s vision reflects a strategy rooted in careful planning and a steadfast commitment to quality. As the AI landscape evolves, Apple’s deliberate approach could lead to innovations that resonate with consumers, reinforcing the brand’s legacy as a pioneer in technology.
Tim Cook defends Apple coming late to AI with four words
Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!
Tim Cook Discusses Future of Apple Intelligence in WSJ Interview
In a candid interview with The Wall Street Journal, Apple CEO Tim Cook explained the company's focus has always been on creating the best products.
Tim Cook Knows Apple Isn’t First in AI but Says ‘It’s About Being the Best’
Apple reportedly conducted internal studies showing Apple Intelligence is two years behind ChatGPT, but that may not matter.
Tim Cook wants you to know he’s confident in Apple’s AI future
Apple Intelligence will make its debut later this month, much later than other companies like Google. That's OK, says Apple CEO Tim Cook.The Latest Tech News, Delivered to Your Inbox
Apple CEO Tim Cook Says Apple Intelligence Will Make Products 'Profoundly Different': New AI Technology Will Get Consumers 'On A Different Technology Curve'
Apple Intelligence is one of the most highly anticipated product releases from Apple in years and has already changed the life of its CEO Tim Cook for the better. Cook believes the release of Apple Intelligence will go down as one of the biggest technology releases in Apple history.
Tim Cook meets China regulator in Beijing but no final word on Apple Intelligence
Chinese consumers have been vocal about their desire to see Apple bring its generative AI services to China as soon as ...
Apple CEO Tim Cook meets China's IT minister during Beijing visit, ministry says
Apple CEO Tim Cook met with China's minister for industry and information technology, Jin Zhuanglong, on Wednesday in Beijing ...
After learning that you can name group chats, Tim Cook chose the safest name possible
This week’s cover of WSJ Magazine is extremely minimalistic. That’s not surprising given that the main story is an in-depth ...
Apple CEO Tim Cook Uses iPhone, Apple Watch 'Every Day,' Says Apple Intelligence Has 'Changed My Life'
Apple CEO Tim Cook uses several products from his company daily. While testing Apple Intelligence, Cook saw a key feature ...
Tim Cook Admits Truth About Vision Pro Following Lackluster Sales
The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple ...