Samsung New Zealand launched an ad campaign on Thursday featuring a New Zealand man who shares a name with former Apple CEO Tim Cook. This Cook even bears a slight resemblance to the exec himself. “Hi. I’m Tim Cook, from Palmy,” the man says, opening the ad. “And I’m reviewing my new Samsung Galaxy Z Fold8.”

Samsung takes aim at Apple's iPhone Duo with a new ad featuring Tim Cook...from New Zealand, not the former Apple CEO.

That isn’t Apple’s former CEO promoting the Galaxy Z Fold 8 in a new Samsung ad — “Tim Cook from Palmerston North” just happens to have the same name and look a lot like

Samsung has published a new advertisement for the Galaxy Z Fold 8 that features "Tim Cook" promoting the foldable.

Tim Cook called it a hundred-year flood in memory pricing, and now Apple is betting a $2,400 foldable iPhone can keep margins intact while rivals have already lapped the category twice.

What is the eventual off-ramp for Cook, and when will Apple fully become Ternus’ company?” For most people, the answer is Wednesday at approximately 10 a.m. Pacific Time. H

John Ternus replaced Tim Cook as Apple's CEO on Sept. 1, 2026, ending a 15-year run that took the company from roughly $350 billion to about $4.6 trillion. Cook isn't leaving -- he becomes executive chairman of the board.

Apple is unveiling its latest generation of iPhones on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1.