After winning the Premier League last Sunday, Liverpool FC’s senior vice-president of digital says the work for marketing is ...

Three quarters of marketers say colleagues undervalue marketing strategy. Don’t take this lying down, take a strategic ...

A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making it the most effective ad ...

Marketers are no strangers to rebrands - so why has the change from Twitter to X being so contentious in the marketing ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

In the top 1% of charity adverts ever tested by System1, the World Wildlife Fund is backing its out-of-home approach to bring ...

UK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the ...

Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...

The travel industry often finds it easier to “default to visual”, but Expedia says the majority of households it reaches via ...

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...

McDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is ...