Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

If you don't know, the rare corpse flower allegedly smells like it sounds. The gardens had a big hole cut in the back so they could pollinate it with another flower from Minnesota, so its smell was on ...

Expert marketing advice on Taglines/Names: Name for private dog club newsletter posted by Anonymous, question 27784.

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn how to shift from fragmented AI use to a strategic, fully integrated approach that delivers real marketing impact.

The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.

Most marketers say it takes between one and six hours, on average, to create a piece of content. Check out what types of content they create most - and the frequency of content creation.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

Discover why relying on external email benchmarks can mislead B2B marketers, and learn how best to use external benchmarks ...

People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...