The era of the news destination is over as social and video networks have overtaken publisher Web sites globally. What ...

Machines need something different from a Web site than humans do, and news brands need to plan their Web content accordingly.

At the recent Cannes Lions Festival of Advertising, the platforms took centre stage, replacing — both physically and ...

ACM transformed its Explore travel brand from a standalone destination into a network‑native product that lives across more ...

The International News Media Association (INMA) today released “ How News Brands Answer: Why Should I Trust You?,” a new report examining how news publishers must rethink brand strategy as artificial ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Paula Penfold is investigations and special projects journalist for Stuff Limited in Auckland, New Zealand. She can be reached at [email protected].

Gemma Jones is editor at The Advertiser in Adelaide, Australia. She can be reached at [email protected].

Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are ...

Arvind Kalia is national head at Rajasthan Patrika, based in Jaipur, India. He can be reached at [email protected].

INMA this week launched a mobile app version of “Ask INMA,” its AI-powered answer engine, making more than a decade of the association’s research, case studies, best practices, and member insights ...

Newsrooms don’t fail because they lack content; they fail when judgment cannot keep up. In the age of AI, production has been optimised, accelerated, and automated; editorial decision-making has not.