Things aren’t looking great for the local TV broadcast industry these days, financially speaking. Just look at the credit ...

Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising. That ...

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and ...

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their ...

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At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles ...

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign ...

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages.

Google’s future success – regardless of any legal ruling – depends on is its YouTube strategy. Opening YouTube to outside ...

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional ...