This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first ...

Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo.

Walmart Connect and Magnite are making retail media and CTV convergence real. See how 150M customers, Vizio inventory, and ...

A new campaign planning tool from Strategus analyzes historical campaigns in the same vertical to see what targeting ...

Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ...

Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like ...

Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World ...

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

Digitas CMO Leanne Ngo explains why channel planning is over, what the fluid funnel means for brands, and how AI enables real ...

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad ...

Finance, legal and billing functions require auditability. Your team will still need to normalize, validate and reconcile ...

With media megamergers, acquisitions and spin-offs left and right, the pace of change in the media landscape is difficult to ...