This edition of Econsultancy’s annual Future of Marketing report brings together survey results from more than 1,000 ...

Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and models to realising GenAI’s potential.

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

But it continues to be true, and thousands of businesses across the world have been forced to grapple with what it means for how they make money. With ‘business as usual’ completely out the window, ...

It is fair to say that partnership marketing has been simply swept under the marketing rug. Read any marketing text book and you will find chapters on digital, social, strategy and branding, and ...

Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing ...

I’l be honest: when I first heard the term brand activation; my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. But as I researched the term ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

On the other hand, a recent survey by Software Advice revealed that 74% of companies using the right CRM for their business say that it has improved their access to customer data, therefore allowing ...

Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an ...