News

Next year, after years of failed attempts, we will finally get the first live-action Masters of the Universe since 1987.
Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding ...
To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...
Barbie: Horse Trails will let players choose between two characters--Barbie "Brooklyn" Roberts and Barbie "Malibu" ...
In particular, the El Segundo, Calif.-based company points to its Ken Barista doll — a hipster with a man bun and an apron ...
Today, Mattel, Inc. (NASDAQ: MAT) announced a partnership between its iconic Barbie™ brand and Quo Beauty®, the beloved and multi-award-winning Canadian beauty brand developed by Shoppers Drug Mart®.
The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.
Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...
NEW YORK (AP) — Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls.
A car driving the wrong way on a highway in northern Italy caused the head-on collision that killed the longtime Barbie doll ...
Toymaker Mattel cut its annual forecast, reinstating it after two months, and posted a sharp drop in second-quarter revenue on Wednesday, as weak Barbie sales in North America and global trade ...