Next year, after years of failed attempts, we will finally get the first live-action Masters of the Universe since 1987.

Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding ...

Barbie: Horse Trails will let players choose between two characters--Barbie "Brooklyn" Roberts and Barbie "Malibu" ...

Today, Mattel, Inc. (NASDAQ: MAT) announced a partnership between its iconic Barbie™ brand and Quo Beauty®, the beloved and multi-award-winning Canadian beauty brand developed by Shoppers Drug Mart®.

To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...

Barbie Horse Trails is a single-player open-world adventure game that will take players on a journey through the landscapes of Canterbury Trails Park with their beloved equine companion, Lucky.

In particular, the El Segundo, Calif.-based company points to its Ken Barista doll — a hipster with a man bun and an apron ...

You can revisit Ryan Gosling as Ken in Barbie, which is streaming for anyone with an HBO Max subscription. Like this article?

The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.

A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

Toymaker Mattel cut its annual forecast, reinstating it after two months, and posted a sharp drop in second-quarter revenue ...