The saying that “all press is good press” perpetuates, even as the media industry and how we consume content rapidly changes. And the person who keeps that phrase near the top of our cultural minds is probably also the publicist for one deranged looking horse that won viral attention over the summer.

This film is a romantic fast-burn that catches flame quickly and captures the strange nature of how time unfolds. We all live within the construct of time, and the film serves as a reminder of that — to live as much as we can while we can.

We Live in Time” belongs to a hardy, much-loved and critically maligned movie subtype, the Dying Lover Romantic Weepie — a genre so generic that the most famous example is literally titled “Love Story.

"Director John Crowley attempts to give a meditation on love, loss, and using the time you have with the ones you love, and I think often captures some of this with his two actors."