I’ve been using MSR products as go-to lightweight tents in mountain environments for many years, but had never encountered a technical, bikepacking-specific model like the MSR Hubba Hubba Bikepack One ...

Finicky zipper. Poor stash pocket placement. Tent poles require more force than I'd like to put together, take apart. I've found that Mountain Safety Research tends to arrive at an impressive ...

MSR is an acronym for Mountain Safety Research, but in the outdoor world it’s also generally accepted as shorthand for top-quality camping and adventure gear. The American brand makes everything from ...

US brand MSR’s Hubba series has been one of the world’s bestselling and most well-known tent lines since it first hit the market in 2004. Revolutionizing the ultralight backpacking tent space, the ...

Just over ten years after its founding, Toronto-based retail startup Hubba will shut down operations, BetaKit has learned. A communication confirming the decision to wind down the company was sent to ...

Getting a little rosé’d out? Good news: There’s a new pink, boozy drink in town that’s perfect for summer — and this one will get your nostalgia engines going, too: Hubba Bubba bubble gum-flavored gin ...

In 2008, Toronto native Ben Zifkin was searching online for a scarf to give his wife as a present. Frustrated that the product descriptions differed on every site, he got the idea for Hubba, a ...