The move significantly lowers the entry barrier for users who previously faced paywalls or tiered access, potentially boosting engagement on Elon Musk’s social platform.

The introduction of paid ads in Grok raises concerns over response reliability, as featuring companies in replies may affect the chatbot’s objectivity and accuracy

What exactly does including ads into the chatbot's responses mean? Will the advertised products or services be clearly labeled as such? Will they compromise Grok's responses? Musk didn't delve into specifics.