CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks decided to sunset its mobile order and pickup-only concept in fiscal 2026 following an evaluation of its North ...

Starbucks has started testing a new cold foam with protein. The coffee chain told TODAY.com in an exclusive interview that it is testing a banana protein cold foam on an iced latte. The brand revealed ...

These stores were designed for mobile orders and a quicker experience in lieu of a more traditional ordering experience.

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Amid declining sales, former Starbucks CEO Howard Schultz is urging employees to support the company’s new leadership and ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

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